He spent his career employed by Bruce Burton's
Leo Burnett easy web marketing Leo Burnett, copywriter and founder of the Leo Burnett Company, Inc. His name is associated with one of the largest advertising agencies in the world, founded in the American Great Depression years of Burnett was a lover of plain language , stock characters and archetypes. “I like to think that we Chicago advertisers are all very tough, to imagine that Chicago copywriters spit on their hands before they grab their big black pencils.” Leo Burnett history of copywriting Leo BurnettMarlboro Man The Marlboro Man created by copywriter 1000 Mobile Number List Leo Burnett One of his most successful campaigns is the one for Marlboro, with the figure of the Marlboro Man at its centre . A modern cowboy with the charm of a rough man who fully embodies the American values of the time. It was the way to convince consumers that smoking was something not only reserved for women. John Caples ( – ) Copywriter John Caples was the first to devise a scientific rule for writing advertisement headlines .BBDO agency . His task was to write headlines, claims and slogans and test them. John-Caples-history-of-copywriting-They-laughed-
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when-I-sat-down-at-the-piano,-but-when-I-started-to-play! easy web marketing Una delle headline più famose del copywriter John Caples, “They laughed when I sat down at the piano but when I started to play!”. He did this all his life: he compared successful ads to failed ads. The result of his copywriting experiments , Tested Advertising Methods , explains exactly how to write an advertisement headline. Rosser Reeves ( – ) Rosser Reeves is the copywriting and advertising tough guy and is considered the pioneer of television advertising.
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