Cummings was based on public knowledge.
Subscribe to receive our content by email and become a member of the Rock Content Community! 4 Marketing lessons according to the film Brexit Although it reconstructs one of the most relevant and controversial recent political and social processes in the United Kingdom and Europe, the great lessons offered by the film “Brexit: The Uncivil War” are focused on Marketing and brand management. Juan Andrés Corrales Aug 30, 19 | 5 min read marketing_lessonsbrexit The lessons of Brexit, one of the most interesting television movies of 2019, go far beyond the political sphere and the reasons that led millions of British voters to choose to leave the EuropeanUnion. By narrating how the pro-Brexit campaign, directed by Dominic Malaysia Mobile Number List Cummings, used social networks and big data (Big Data) to influence the population, this film provides ideas, assessments and learnings about marketing and brand management . In other words, the work of British director Toby Haynes does not focus on explaining how the United Kingdom left the EU, but rather on highlighting the way in which political campaigns are developed in the Internet age and the reach that political campaigns can have. strategies. For this reason, regardless of whether we consider the actions of Cummings, played by Benedict Cumberbatch, and the decision
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of the British people positive or not, we can draw great lessons from Brexit. Lessons that can also be useful for managing a personal or business brand, including: ADVERTISEMENT 1. Personalization and audience knowledge Millions of people around the world do not agree with Brexit (and others do, of course). But what experts and analysts do agree on is that much of the success of the campaign led byThe film shows how the campaign left traditional mass advertisements in second place and put greater effort into personalized communication. Through data analysis and social media monitoring,
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