Paid Content Promotion Content promotion
Mainly means the paid placement of content, such as advertisements, influencer collaborations or native advertising in the editorial environment. Why is targeted content distribution important? Four million blog posts are published on the Internet every day (source: hostingfacts ). So why should your target group consume your content in this flood of content? Of course, the preparation of your content plays a crucial role, but before the user can find your content interesting, he or she must first find your content in the vastness of the Internet.And to do this, you need sensible and targeted content distribution on the Special Data channels that your target group uses. You can find out more about media types and channels below. The PESO model – use different media types Your content is ready and now you are looking for the right method for content distribution? The PESO model ( Paid , Earned , Shared and Owned Media) can help you with this! It combines all digital media types and gives you an initial overview of the options you have for distributing your content. PESO model The PESO model shows the four media types paid, earned, shared and owned media that are available to you for content distribution.
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Paid media You can use paid media, among other things, to distribute your content. As the name suggests, this is the type of media you have to pay for. These include, for example: Google Ads Facebook Ads Pinterest Ads Sponsored Posts Advantages of paid media Target group-specific targeting high scalability Immediate reaching of (potential) customers Disadvantages of paid media limited to existing budget not sustainable less trust than e.g. B. in earned media Despite the disadvantages, paid media is a useful option for content distribution. Especially if you don't yet have a lot of brand awareness, you can first generate reach and traffic.
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