However, with that many ad sets
Who should use specific audience targeting on Facebook? Everyone (for real this time, though)! Lookalike audiences are one of the most effective ways to derive immediate value from Facebook ads. Layered audiences are a great way to glean some value from Facebook’s inherent intelligence without spending a ton of cash. And custom audiences are the perfect way to implement mid and lower funnel audiences into your Facebook advertising strategy. Now that you’ve got a handle on the differences between broad and specific Facebook audience targeting, here are three tips to help you use them both more effectively.Tip .1: Achieve (and Act On) Statistical Significance ASAP Statistical significance refers to the point Benin WhatsApp Number at which you’ve accrued enough data to make an educated decision regarding performance. It’s integral for both broad and specific audiences, but for vastly different reasons. With broad audiences, you need to determine and act on statistical significance quickly to avoid hemorrhaging ad spend on massive swaths of tangentially interested Facebook users. This is where Audience Insights can really become an invaluable tool in your arsenal. facebook audience insights When it comes to your more specific audiences—the ones that stand to garner conversions quickly—tweaking your targeting and ad creative based on performance will allow you to ensure that small, valuable audiences aren’t growing frustrated with your efforts.
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This is the best way to determine whether an audience is working or not and, subsequently, begin the never-ending process of Facebook conversion rate optimization. Now, it can be tempting to split your campaigns into dozens of ad sets based on this information. According to Facebook, this is a big no-no: “You want to segment your campaign into many small ad sets to see which one performs best and then use that as a model for future ad sets.
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