Tips for increasing Authoritativeness
Try to get links on your website pages, possibly from other authoritative domains on the topic in question. What better social proof of your authority than being linked to by other experts who cover your topics? If you want to know more, read our article on SEO strategiesGoogle doesn't just "record" links. Get quotes and mentions of your brand or website on web pages that cover your topics. There are several tools for analyzing brand mentions. Maintain your Brand Awareness to obtain mentions and citations online.Spread your content on social media ! Shares on social networks really count and are a further demonstration of your authority.Tips for increasing TrustworthinessMake it clear who you are (and that you are there): don't forget to insert content that qualifies you as a real entity : physical address, company information, possibility to contact you, privacy page, cookie banner, etc.And above all, don't neglect your company Google My Business Special Data profile .Implement HTTPS: make your site truly secure, even in the eyes of your users. Read our article on SSL certificate to learn more.Cite the authors of your articles and qualify them : the sources are important, "putting your face" too. Make the authors of your pages clear, even with structured data from schema.org .Google EAT for e-Commerce: ad hoc adviceDo you want to create a successful e-commerce? Are you curious to know how the above guidelines can be applied to your online shop?When transactions are involved, security is of primary importance : no one would buy on a site that does not convey reliability, both in communication and technical terms.Without prejudice to all the above-mentioned suggestions, such as HTTPS and company information, here are other valid tips to ensure a high EAT value on your e-commerce :provide comprehensive information on manufacturers, warranties and prices;dedicates specific pages to the return/refund , shipping and delivery methods and terms and conditions of purchase contracts;take care of the product sheets : the more information you provide, the more you increase the possibility of convincing your users to purchase.
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The information must not only concern the product itself, but also the delivery methods, times and costs : even contacts for assistance are a clear sign of reliability and transparency;make your attention to the security of transactions clear and explicit: for you they may be obvious, but for users this does not necessarily mean they are!Consider adding a blog to your e-commerce: it will help increase your expertise on the products you sell.ConclusionsThe Google EAT Paradigm is the model used by Google's Quality Raters to evaluate a website : as we have seen, it is based on the concepts of Expertise, Authoritativeness and Trustworthiness and is fundamental not only for sites dealing with YMYL content, but also for e-commerce and blogs from the most varied sectors, from gossip to beauty.A good level of EAT is therefore essential to be able to compete with other online sites and climb the search results pages.Are you worried that your site has a low EAT index? Request a quote from our experts for a professional evaluation!
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