So why should companies leave valuable potential behind here?

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As are social media marketing and paid ads. Social media marketing in B2B As a company, don't be afraid of Instagram, Facebook & Co. - a large part of the population, including important decision-makers, can be reached via these channels . Provided that your contributions have a strong benefit and the choice of the appropriate platforms has been explicitly calculated in advance. You may be able to draw the attention of decision-makers outside of their professional environment to you. Search engine marketing Search engine marketing includes the sub-areas SEA (search engine advertising) and SEO (search engine optimization).


Both represent an important element in lead generation in the B2B sector. In order for the content you create to rank optimally for certain keywords , it is important to optimize it for search engines. Because the following applies: good placements Phone Number in the SERPs generate more organic traffic. While success with SEO depends on the quality of the content and compliance with search engine guidelines, with advertising you have the opportunity to reach the target group via monetary means . The search engine giant Google achieves this, for example, via: Text ads (B2B customers also research online on Google & Co.) Remarketing (stay in mind) Display ads (placements in industry specialist media) 2. Interactions between customer and company During the “Engage” phase, your goal is to convert leads/prospects into customers of your business.





Offer him a solution to his problem that promises real added value . This is the only way he will give you his contact details such as his name, telephone number or email address in return. In addition to general information, it is also recommended to query the industry and company for qualification in B2B marketing . The following content formats are suitable for your strategy: Guides Studies E-books Podcasts Work templates Workshops The white paper is also an optimal way to generate leads in the B2B sector. It conveys expert knowledge and offers concrete solutions.