Six steps to marketing in the manufacturing industry

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Up to this point, we have introduced specific examples of marketing measures.However, sufficient results cannot be expected by simply implementing each measure. From now on, we will explain the basic steps that manufacturing companies should keep in mind when proceeding with marketing, in the following order.Six steps to marketing in the manufacturing industryStep 1 Analyze your environmentStep 2 Segment the marketStep 3: Clarify your targetStep 4 Establish your positionStep 5 Think about the marketing mixStep 6 Implement and verify marketing measuresStep 1 Analyze your environmentFirst, we analyze the market and competitive environment to determine how much sales we can expect from our products.


3C analysis '' is often used in this case .3C is an acronym for the following phone number list three items, and is a framework for analyzing the environment and formulating marketing strategies.A framework for developing marketing strategiesAt Company, we "evaluate our own strengths and weaknesses" and analyze sales, human capital, product and service characteristics, technological capabilities, etc. The purpose is to accurately understand the internal situation of your company and clarify what kind of marketing strategy you should implement.Competitors "evaluates the strengths and weaknesses of competitors" and analyzes competitors' products, services, organizational culture, market share, etc. The purpose is to understand the trends of competitors and secure a competitive advantage in the market.In Customers, we "investigate and analyze customer needs and behavior patterns.





We listen to customer needs and research market trends to collect information that will help your company's products and services succeed in the market.Through this 3C analysis, we aim to understand our company's situation, the situation of other companies, and our customers' demands, and guide our own product and service development to success.The 3C analysis is explained in more detail in the article below, so please refer to it.Also check this articleWhat is 3C analysis?Step 2 Segment the marketAs a result of the 3Cs, if it is determined that there is a potential for growth, the next step is to segment the market. Segmentation, also called " segmentation ," is the process of dividing a market into categories based on attributes.