The bid adjustment percentage you use should be the percentage difference bet...

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The winners are the words that generate leads/conversions at a low cost per lead, and the losers are the words that have a high cost per lead (or don't convert at all), so it's worth investing more of your budget. This is done through bid adjustments, which can be applied to a wide range of things in your account. Here are some examples, things that can be identified as winners or losers: Different ad groups within the campaign. Different keywords within an ad group. Ad 1 vs Ad 2. Desktop vs. Mobile vs. Tablet. Location versus location. Times of the day and day of the week. Audiences (remarketing, etc.). Demographic characteristics, age, gender and income. Here's an example of how to analyze data to adjust bids.

Let's take a look at the device's performance: Analyze data at the ad group or campaign phone numbers list level, and follow this process: Write down your benchmark CTR, CPC, cost per conversion and conversion rate over an appropriate time frame for all devices, as well as for each segment (mobile, tablet, desktop). We'll use it to determine how big your bid adjustments should be, and then to track "before and after" performance, including whether any changes to mobile metrics are actually just changes to all device metrics. Check the box for the clip you want to modify, and enter a positive or negative percentage, depending on how well or poorly that clip performed. The bid adjustment percentage you use should be the percentage difference between the All Devices segment versus this specific device segment. In the example above, desktops have a much lower switching cost than other devices so we applied a 25%+ adjustment, the mobile segment has a much higher switching cost so we applied a 20% adjustment.




Once applied, check how the clips are performing after two months, then add more or less as needed. Conclusion: These four strategies should help you reduce your Google Ads cost per lead over time, and also help you increase your marketing budget and improve your overall results. If you encounter a problem in applying what we discussed above or you have questions about any of them , contact us . We have a team of professionals in providing advertising and digital marketing services. Competitive advantage , when talking specifically about business, refers to the factors or attributes that allow a company to produce services or products of higher quality or at more affordable prices than its competitors. Competitive advantage is not limited to being tangible or intangible. Competitive advantage may stem from the user experience, i.e. a better product, whether in terms of price, efficiency or quality, and it appears in a form Tangible or intangible, such as intellectual property, customer service team, etc. Competitive advantage may also mean the organization's ability to attract customers and build a mental standing for itself and its products. Therefore, competitive advantage does not focus on increasing and decreasing prices only.