Benefits of each social network

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To create efficient marketing strategies on social media, it is necessary to understand how each platform works and what the audience base is.

This information is valuable for setting up successful campaigns.

Tiktok
The social network that boomed in the mid Chinese Overseas Asia Number Data dle of the pandemic in 2020 and that has the youngest audience among all other platforms.

Dominated by Generation Z, those born between 1995 and 2010, it captivates with its short, creative videos, with homemade voiceovers and fun dances.

These are users who prefer dynamic and funny content . Therefore, marketing actions on TikTok must be designed to fit precisely into the format that has become popular.

Twitter
Twitter is not the most popular social network compared to others, but it has a very active, loyal and male-dominated audience.

It emerged as the 140 character app and has now increased to 280. It also allows users to post videos, photos and polls of all types.

To carry out a marketing campaign you need to follow this dynamic: quick information that directs you to other communication channels , such as YouTube, for example.

It is worth mentioning that many users also use the platform to complain about brands and companies, it is worth keeping an eye on them.

YouTube
YouTube is very popular and accessed by Brazilians of all ages. Around 96% of internet users, aged between 16 and 64, use the website and video application.

It is one of the most profitable and interesting social networks for marketing campaigns, offering a range of options.

Video marketing is successful and works for most niches, it is also possible to produce content such as tutorials, institutional content, live broadcasts and much more.



And, if you want to generate more reach and engagement, work with Google Ads, which is paid traffic.

For marketing campaigns, it is a platform that offers many benefits and access to different audiences, but who come together in the same place.

Instagram
Instagram is the social network that most values ​​the appearance and appearance of posts.

What was just an everyday photo app has become one of the most profitable in the world, being part of the same Facebook family.

Its audience is young, female and loves visual, authentic and dynamic content. The application also offers resources for those who undertake and sell through the platform.

There are several possibilities for campaigns on this social network, whether with short and funny videos about your niche, product presentation in the feed, lives and content on IGTV.

The important thing is to adapt to the platform's audience and what they consume.

Facebook
Facebook is the most used social network worldwide with more than two billion users.

There are many business opportunities with him, despite him getting older and accumulating an older audience.

Marketing done for Facebook must work with paid media, although organic traffic also works.

Users seek more information within the platform by attending groups, searching pages and news.