|
|
So don’t be afraid to use AdWords! However, be aware that with AdWords you pay per click. So you should think beforehand about which search terms you actually want to appear for. There are different ways to advertise via Google: Search Ads : This gives you the opportunity to appear above all organic search results as users search for products. Display ads: Here you reach users while they are surfing the web. The ads appear on other websites on specific topics or to users who belong to a specific target group. Shopping ads : Potential buyers can find your products directly there.
AdWords ad on the search network. AdWords ad on the search network. It is also very Special Data important that you have a well-structured and well-thought-out AdWords account. Please find out at least about the keyword options in advance - if you are unsure, it is initially safer to only enter your keywords in the so-called “exact match”. This way you can be sure that when you enter the keyword “buy flowers” you only appear in searches for “buy flowers” and not, for example, for “create flower beds”. Unfortunately, we have already seen cases in which four-digit sums were spent within a day for mostly irrelevant search terms.
I therefore strongly advise you to acquire at least a solid basic knowledge of the functions of Google AdWords, for example via the Google Support Forum and Google's YouTube channel . If used correctly, this marketing channel will help you significantly increase the number of visitors to your website within a short period of time. However, the costs are usually the highest in the long term. Luisa explains how you can get started with AdWords, including tips that will make your life with Adwords easier . 5. Magazine, blog or guide – no matter what you call it, the main thing is content! In addition to good web texts, users these days also expect you to offer them additional and further information about your product range.
|
|
發表於 2024-3-10 11:32:52