Our storytelling is the story of our family business

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Read also: Sébastien Kuperfis (CEO Junot): “But producing content for a given topic is one thing. Producing content tailored to occupy the top positions in search engines is another. Because, more than ever now, Google is scrutinizing the quality of content . Determine champion content using performance data Unfortunately, producing content is not enough to guarantee the natural visibility it deserves.

To shine on the web, this content must be well adapted to your audience , in other words: adapted to each of your personas. Here are some signals to measure the performance of your content and their suitability for Hong Kong Phone Number your audience. Onsite data This is the data collected directly on your site by analytical tools such as Google Analytics or Xiti . They provide valuable insight into the intrinsic quality of your content: seen pages time spent rebound rate conversions (with a content page in the journey).



Be careful, however: this data, often reductive, is not enough to perfectly measure the performance of content in the long term (along the user journey or in search engines, for example). They must therefore be supplemented by offsite data . Offsite data This data, collected through specialized tools, makes it possible to measure - beyond your site - the influence of your content on the web.