Xiaohongshu was established in Shanghai

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According to data from the China Internet Network Information Center, the number of mobile Internet users in China reached million in In November of that year, Alipay’s mobile payment users exceeded million. As of December of that year, Alipay’s real-name authenticated users had More than million. In other words, years ago, at least out of every people with mobile phones were Alipay users. During the same period,  less than half a year ago, and Douyin was still three years away. With the comprehensive popularity of mobile


Internet, the number of Alipay users has also increased. By January , Alipay announced that it had more than billion users worldwide. As of June , the number of Internet users in our country is only billion. Whether in terms of user scale or Malaysia Phone Number Data coverage, Alipay is a well-deserved top application. The growth ceiling of Alipay is the upper limit of the overall market development. But the tranquility of the superficial data cannot cover up the anxiety of the top leaders in the past. QuestMobile data shows that among the apps with an average daily traffic of more than million





during the -day Spring Festival in , the user usage time of Weibo, Xiaohongshu, Toutiao, and Douyin were minutes, minutes, minutes, and minutes, respectively. The average daily usage time of Alipay App per person is only minutes. The fact that it has billion users but cannot retain them reflects not only users’ habit of using Alipay and go, but also reflects Alipay’s long-term product strategy of functional-led development, which is in line with the market.