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Details about the keyword can change everything Practical example 1: Is it called “Beautiful PoS promotions” or “Beautiful Point-of-Sale promotions”? Then it’s better to point of sale so that Google doesn’t associate the page with the keyword “beautiful pos” and the associated search intent – oops! Practical example 2: Is it called “under the hood” or “under the hood”? Underhood is better so that Google doesn't miscategorize the page as idiomatic advice. In order to make the right decisions on such detailed questions, all possible spellings of the keywords must be checked for their search intent.
Search intent can change over time Here some examples: Before the pandemic, users in HK Phone Number Google primarily associated cosmetic products with the search term “mask”. During the pandemic, mouth and nose protective masks were particularly in demand. “Best” keywords such as “best seo agency” are initially used by individual providers that Google recommends based on various SEO criteria. As soon as comparison guides or listicles are published (e.g. “The 10 Best SEO Agencies 2023”), they displace the individual providers. The expression of the intent can shift.
New local providers can displace established national providers if user signals tell Google that geographical proximity is important. Companies can purchase speaking domains such as to gain a competitive advantage for related search terms (navigational intent). You must therefore regularly check your web pages and, if necessary, re-optimize them to reflect changes in search intent. Query Deserves Freshness (QDF) When Google detects a sudden increase in search volume for a particular term, the algorithm concludes that it is a news event of high interest.
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發表於 2024-3-14 12:53:35