An award-winning strategist Jenn developed

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If the dialing agent can’t connect with the decision-maker, they move on to another one while you sales rep is only pinged when a live conversation is ready. There are clear results, with insight into how many calls were made, how many conversations were had and the connection rate. Replace your reps’ dialing activities with live conversations by investing in a team dialing service. MonsterConnect, our newest sponsor, delivers 150-200 calls and 8-12 live conversations with decision-makers per hour, providing 40 times better results and more closed deals. Request a free prospecting evaluation or demo of MonsterConnect’s team dialing service today.

Free Prospecting Evaluation Request a Demo Photo of Jenn Lisak Golding Jenn Lisak Golding  Mobile Phone Number List Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI.  the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments. Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all the signals in disparate systems like Salesforce, Marketo and Google Analytics, as well as unstructured sources from the web. Few companies have the resources or expertise to mine their data and apply analytics that determine which prospects will buy their products, and when. Those that try to tackle the challenge with lead scoring in their marketing automation systems have to manually define rules based on their gut instinct and a small subset of a user’s activity.



And while some companies have a steady stream of inbound leads, others depend on outbound sales and targeted marketing to drive growth. The most common approach is to buy large lists of questionable leads and hope to find a few good prospects, but this requires a lot of time and money. How is predictive scoring different than traditional lead scoring in marketing automation? Instead of manually adding points for a given action, our behavioral scoring models use powerful machine learning to mine the full spectrum of activity data inside a company’s marketing automation platform. Sales and marketing teams can then use behavioral scores to predict which prospects will convert in the next three weeks. How does Infer solve it and are there any best practices associated with implementation? We produce accurate, statistically proven customer predictions throughout the customer journey, which help companies achieve significant lifts in win rates, lead conversions, average deal sizes and recurring revenues.