How Google Search Console can help you increase your website traffic

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Google Search Console is a free tool that can be used by anyone who owns a website, to monitor their website both from a technical point of view and to monitor its presence in Google. There are many metrics you can analyze and I know it can be overwhelming, but keep calm, I'm here to shed some light.  1. Property validation To have access to the data, you must validate your site in Google Search Console. Start by signing in with a Gmail address and add a new property. Google Search Console account validation Validation is done either on the domain (data from all subdomains will be included here, if any, and for validation you must add a code in DNS configuration), or on the property level.

Attention: the site url must be entered in its exact form , that is, it must contain the protocol  If you do not enter the exact version, you will either have incomplete data or none at all. We recommend that you validate all 5 properties: domeniu.ro hope that everyone reading this article has an SSL certificate installed on the site!) Validation can Phone Number Data be done in several ways, including: GSC validation methods If you have already set the tracking code from Analytics on the site through the Global Site Tag (gtag.js), the validation will be done automatically . 2. Data analysis In this article I will discuss in particular the Performance tab , the data we find here and how we can use it to generate more organic traffic . The most important indicators are: The number of clicks The number of impressions.



Impressions represent the number of appearances of the site in Google search results (SERP). Impressions are counted even if the user did not scroll down the page to actually see the link to your website. Click rate Average position - the rank of the words on which your site is positioned. We can analyze these indicators either at the macro level (throughout the site - the colored boxes below) in a specific period of time, or at the micro level, segmented by each individual word. GSC interface In the data provided, you can find all the words on which our website is displayed , in a certain period of time. Analyzing this data, you will find new words with growth potential that are worth optimizing, longtail keywords (expressions made up of several words) for which, often, the competition is not present and you can reach the first page quite easily. Below I will exemplify two methods of optimization, starting from the data provided in Search Console.