An editorial line is a precise idea

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campaign! Do not use the page to express views, opinions and frustrations with customers. We often forget, but Facebook strategy goes beyond your screen and your keyboard. An out-of-place comment or post can have major repercussions on your brand and your web reputation . Avoid publicly expressing your considerations about a certain disreputable customer, it is better not to share a situation that could influence other contacts or prospects. TIP for improving your Facebook strategy : Managing

customer reviews can be an important function of your Buy Bulk SMS Service Facebook page. As long as you keep a high profile and don't get into useless discussions. It's definitely not easy, but consider that other customers are interested in your products, not your comments on the quality of the previous customer. Have an editorial strategy with a schedule This is advice for those more familiar with Facebook strategy. If you intend to build your Facebook page with seriousness and organization you cannot fail to have an editorial plan or even a simple editorial line.  that the publisher - in this case you with your page - has (or should have) of things that he intends to publish and





those that he really doesn't. TIP for improving your Facebook strategy : before starting, it is important to have a clear understanding of the objectives of your Facebook page and the resources available. In terms of budget, but also creative materials, time, human resources, etc. In order to be able to choose the right type of advertisement, structure the posts, optimize the results of advertising and sponsorships. You need to know which topics will be at the center of communication on your Facebook page. How often they will be published, with what tone of voice , etc.