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Marketers The Definitive GDPR Checklist for MarketersAll About the California Consumer Privacy Act CCPA Podcast: Data Protection RELATEDFREE VIDEO LESSONS Digital Marketing Strategy Budgeting Social Customer ServiceSocial Customer Service Models Strategy Formulation Plan Strategic OutsourcingDigital Marketing Strategy Setting Objectives View Courses Share via: StevenRoberts STEVEN ROBERTS Steven Roberts is Group Head of Marketing at GriffithCollege with years experience in marketing at senior and director level acrossthe education, tourism, not-for-profit and heritage sectors. He is also aFellow of the Chartered Institute of Marketing FCIM and a Certified DataProtection Officer CDPO.


Member of the Marketing Institute of Ireland, PublicRelations Institute and Association of Compliance Officers in Ireland. He haswritten Data Protection for Marketers. Categories:ArticlesDigital StrategyDataand Analytics Recommended For You Toolkits: ChatGPT Prompt Guide for yourDigital Marketing Plan Toolkits: Seasonal Checklist & Calendar TemplateWebinars: Webinar: Trends in Digital Marketing Articles: How to Do aCompetitive Analysis in Digital Marketing Articles: Great Examples ofUser-Generated Content UGC Articles: Tips for Excelling at InternationalDigital Marketing Get the latest digital marketing data, insights and toolkitsfrom  Digital Marketing Institute Logo CoursesResources ArticlesBlogTopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossaryPrivacyTermsMaster GA with our exclusive part Live Webinar series inpartnership with Neil Patel Accel. Kicking off March th. Register Now DigitalMarketing Institute Logo CoursesResources Keyword search... Sign In ViewCourses TrendingArticlesMicro LessonsSkills .



UniversitiesLeveraging AI to Drive Student Success ArticlesDigital Management andLeadership Written by Clodagh O’Brien Artificial intelligence AI has beenaround for decades, but the technology has evolved dramatically to disruptindustries including the education sector and AI in digital marketing is now agiven. The use of AI in higher education is now a reality, and even anecessity, as it will transform the ways institutions teach and how studentslearn. In fact, an IDC report found that percent of U.S. higher educationinstitutions believe AI will be key to driving competitiveness in the next fewyears. While there are huge opportunities to use AI to improve efficiencies anddrive student success, there’s a flip side to the technology. It also poses newacademic, ethical, and legal challenges that need to be considered. So, how arethird-level institutions using AI to rise above the competition and leverage itto drive student success? In this blog, we’ll look at great ways plus real-lifeexamples to help you understand the potential of the technology to: Assess andPredict Student Success Drive Personalized Learning Boost Student EngagementAnswer Student Inquiries Improve Student Retention Assess & Predict StudentSuccess The ultimate goal of universities and colleges is to see studentsgraduate with relevant skills that make them employable.