WHEN DID INFLUENCER MARKETING START, AND WHERE IS IT NOW

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Of influencer marketing isn’t an option; it’s a necessity. In this blog, we will go over how influencers have transformed modern marketing and reap all of the benefits influencer marketing offers. WHAT IS INFLUENCER MARKETING? Simply put, influencer marketing is the use of influential people as a means to promote your product. Choosing the right influencer for your brand can significantly boost engagement, drive sales, and increase awareness.

Isn’t that true for any type of advertising? Yes, but on a much lower scale. Word of mouth is one of the most effective ways to get your audience to trust you and attract new customers. % of consumers around the world trust recommendations Loan Phone Number List by influencers more than any other form of advertising. You may think that influencer marketing rose along with social media platforms, but according to Forbes Magazine, it could even be traced back to Ancient Rome.





When the most successful gladiators endorsed products! However, it wasn’t until the s when marketers started exploring the full potential of influencer marketing. One of the most popular and interesting examples of influencer marketing is the popularization of Santa Claus by Coca-Cola. At the peak of the great depression, Coca-Cola used this beloved and cheerful figure to build trust and drive sales. Using Santa Claus as an influencer allowed Coca-Cola to instill hope and joy in a time when people were miserable. The success of this campaign inspired other brands to use fictional characters at the core of their marketing strategy, and that is how modern influencer marketing began.