offline communication to promote trust

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Brand perception: 65% of consumers believe that their future purchases will be influenced by the response that brands may have had to Covid-19 (source: 2020 Edelman Trust Barometer Brand & Corona Virus). Companies must therefore adapt their online and  and anchor their credibility. New media consumption: overall, we are turning more towards digital for our activities, and this is also valid for our media consumption (increase in online reading). Brands must therefore ensure their presence in these locations where consumers have become accustomed to going. You understand that, for the relaunch of your activity, it is important to take into account these different signals in order to reach new consumers, to reach your usual customers, but also to be on the front line and to be able to react during periods strong demands.

Also read: Adapting your digital strategy to the health context, it works Reviving Korea Phone Number Data search trends: what are we talking about? You have understood, our concerns and our changes in habits linked to confinement could be seen in the search trends. Thus, we have seen an explosion of queries related to activities to do at home, for example on the terms “Netflix”, “drive” or even “school at home”, which has pushed many advertisers to adapt their strategy Web marketing. Today, when the end of lockdown is already well underway and many people have returned to their usual lives, we can see a resurgence in search trends for many keywords.



vEvolution of search for “gym” Pattern of evolution of search trends for “gym” with a peak on May 28 Evolution of search for “camping” Diagram of evolution of search trends for “camping” with a curve rising regularly until June 5 Evolution of searches for “fresh products” Pattern of evolution of search trends for "fresh products" in sawtooth with regular rise since May 28 Despite everything, the Covid-19 crisis has had a strong impact on e-retailers, and many sites have been affected by a slowdown, or even a complete shutdown of activity . Thus, French retailers saw their traffic drop by 20%, and pure players by 12% (source: Fasterize). How to take advantage of the situation? According to a study, 70% of marketers believe that the crisis is an opportunity to speak out (source: Cision).