Take Heilan Home as an example. In cities where UNIQLO has entered, Heilan H...

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The process of urbanization accelerates, and consumption habits in big cities expand outward Stage  The rise of personalized consumption, focusing on the pursuit of selfawareness Stage  to  Consumption enthusiasm wanes, and simple and simple consumption dominates. Different from Japan’s single consumption stage, China’s consumption stage is layered—— Hightier cities are moving towards stage or stage , that is, they are beginning to pursue personalized consumption and simple and plain consumption Lowtier cities are in stage or stage , that is.


They respect big city consumption, yearn for famous brands, and yearn for consu Armenia WhatsApp Number mption upgrades. As UNIQLO's consumption channels sink, young people in small towns in third and fourthtier cities have begun to come into contact with international fast fashion, join the ranks of Xiaohongshu and UNIQLO, follow this brand that has won Tmall's Double Eleven championship for six consecutive years, and try on these popular products. It is quite popular in big cities and is a basic model with stylish design, good quality and acceptable price.





In third and fourthtier cities, there are few international fast fashion brands  large chain shopping malls have begun to increase, and passenger traffic has gradually increased. However, international clothing brands are still rare, especially international fast fashion brands Zara, HM, Gap, etc. few. In third and fourthtier cities, local clothing brands dominate  including men's wardrobe Heilan House, traditional down jacket brand Bosideng, and Peacebird, which is at the forefront of the national trend.has far more stores than UNIQLO, especially in third and fourthtier cities. Data source UNIQLO official website, Baidu map The sinking of international clothing brands may lead to acclimatization  after all, there are aesthetic differences between firsttier cities and third and fourthtier cities.