|
How to deliver traffic to publishers Google's Danny Sullivan said on Twitter: "Going forward, Google will remove the 'image menu' and replace it with a 'visit site' menu. In theory, this will shift traffic away from Google's search results to other sites." E-commerce marketing professionals are waiting for the perfect opportunity to create a new or improved channel to acquire customers through Google Image Search. Here we'll show you how to optimize your product images, get them indexed in Google search, and get high-quality traffic with high purchase intent . 1. Understand the basics of image optimization (file names and alt attributes) Easy-to-understand file names are the key to finding product images. You can also add optimized alternative text to images. On e-commerce sites, it is essential to specify an alt attribute for images in case the images do not load . Google's search engine also uses the text in the alt attribute to understand the image. MVMT Watches' naming of product images is wonderfully informative.
By properly including the product name in the file name and alternative text (alt attribute), MVMT Watches is ranked #1 in image searches, as shown below. For the basics of image optimization, see 14 Important Image SEO Tips You Need to Know . 2. Mark up images with Schema Using structured markup and enabling Belgium Phone Number Data rich product images and product attributes can attract potential customers searching for product images on Google. Keep your product information accurate and fresh so customers can find the latest items related to what they're looking for. Use structured markup to turn Google image search results into a shop window.
If you're an e-commerce brand or retailer, you need to add structured markup to your website to ensure Google understands your product images and associated attributes . Google recommends using structured markup on product pages to provide detailed product information in image search results and other results. By doing so, highly motivated searchers can check the price, availability, and reviews of products displayed in search results. Google has enabled a new "Products" report in Search Console for e-commerce sites that use structured markup to add detail to product information. This new report allows businesses and SEM professionals to see pending issues with their site's markup. After fixing an issue, you can verify through a report whether the issue was resolved by re-crawling the pending pages.
|
|