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Now all we have to do is set precise goals and make them achievable. How to do? We start from the assumption that goals must be SMART. Which means "intelligent", but not only. SMART is the mnemonic acronym for: Specific (specific) Measurable (measurable) Achievable (reachable) Relevant (relevant) Time-bound (with a precise deadline). These are the 5 key characteristics that an objective must possess in order to have all the "cards in order" and be considered concrete and achievable by your business. Let's analyze them together! Specific. This term indicates that the objective, at the time of its definition, must be clear, well defined and tangible. If your objective does not present these characteristics, it will be difficult for you to concentrate your efforts and those of your business team around something that is not very concrete. The questions you need to ask yourself, therefore, are: What do I want to accomplish? Why is this goal important for my company? Who will be involved? Now let's take an example: you manage a pizzeria in the center of Verona.
You set yourself the overall goal of increasing your customers. What could specify it? Give a quantity, a number, to this objective: how much do you want to increase your customers? The specified objective will be "I want to increase the number of customers, reaching 200 new customers". be clear and well defined and you can add the first details: why is it important to achieve this business objective? Obviously, because it will help you increase your turnover. Not only. Thanks to the presence Iraq WhatsApp Number Data of a large number of customers, you will also be able to increase your brand awareness, acquiring new reviews on and reaching newlocalpotential customers who will join your company. This is, of course, just one example: there are multiple reasons why you may decide to pursue a goal. Subsequently, thanks to the "specification" of the objective, you will be able to immediately establish which departments will be particularly involved in the process of achieving this objective.
In the pizzeria field, to increase the number of customers, you will have to improve the quality of the products with which you make pizza, for example. Likewise, at a marketing level, you will be able to create loyalty among customers who have already entered your pizzeria, through a "loyalty card" which, after ten pizzas purchased, allows you to have a free drink. In short, as you can see, from this initial information comes a first impression of precise planning at both an operational and strategic level of what your company will be. This is why not even a single step should be overlooked. Measurable. We are at the second step of our journey. After specifying our overall goal, we make it measurable. In fact, it is essential to set up an analysis system to understand whether you are aligned with the objective or whether you are still far from achieving it. When it comes to business, it is not possible to measure "in spans", in an approximate way: an objective presupposes a profound effort - economic and operational - on the part of the company and, consequently, must be approached seriously.
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發表於 2024-3-12 11:32:13